“Somewhere inside. There is a story only you can tell.
Find it. Tell it meaningfully. Build trust and connection.
Because when they understand how you can change their world. Your world changes, too.”
Michael is writing 3,650 stories. 1 each day. For 10 years. At 50odd.co.uk. Tens of thousands of people read him.
And Michael had helped businesses, communities and people to find and tell their own story for over 25 years, too.
In a world of seemingly endless choice. Amid a barrage of all-too-similar sounding messages. How are we supposed to stand out and be chosen?
But there are two parts. Knowing what story to tell. Then telling it meaningfully.
Michael’s storytelling journey has built relationships with Will.i.am, Idris Elba, Ralf Little, Parkrun founder Paul Sinton-Hewitt, fashion’s Nigel Cabourn and John Rocha, footballer Henrik Larsson, TV scriptwriters (Casualty, Eastenders) and even Oscar Wilde.
The Creative Agencies, Digital Marketing Agencies and Brand Consultancies founded by Michael won 70 awards around the world, advising Virgin Money and Sage Software along the way.
And so determined is Michael to test and improve his own storytelling ability that, in his 40’s, he closed his businesses to concentrate on mastering storytelling further. For himself. And for people like you.