Nick Fry

Gearing up Organisations for Competitive Global Markets


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The former CEO and co-owner of Mercedes F1, Nick Fry is a respected leader and keynote speaker hailing from the fast-paced world of Formula One. Drawing parallels between sport and commercial arenas, Nick’s business tips for winning and maintaining high performance gear up organisations for competitive global markets.

Nick’s rare insights into Formula One align with his commercial management experience to demonstrate how decision-makers can maximise ROI through strategic planning.

Nick was responsible for leading the Mercedes team to its first F1 victory and subsequent World Championships.

To achieve this, Nick re-structured the team, transitioning them through ownership by British American Tobacco, Honda and a management buyout, and eventually selling them to Mercedes and the Abu Dhabi sovereign wealth fund in 2010. Since then, he has secured the services of Lewis Hamilton in lieu of Michael Schumacher to partner Nico Rosberg in the team’s pursuit of the 2013 World Championship.

Previously, Nick has worked for Ford Motor Company in the UK, Detroit and Germany. This was followed by a period as MD of Aston Martin, during which he modernised the bespoke British car manufacturer to the brand that is now synonymous with quality and high performance, before joining Prodrive in 2001 to lead their expansion into engineering services and winning World Rally and Sports Car Championships.

In 2010, he was appointed a UK Business Ambassador by the UK Government, and he promotes UK business expertise in Performance Engineering.

His speaking topics include:

  • How F1 teams drive improvements in performance through data

  • Strategic leadership; maximising ROI

  • Innovation in brand marketing and technology

  • Environmental technologies and sustainability

  • Corporate compliance, change management; diversity and risk