Paul Lancaster

How to be a Superconnector


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After spending over 15yrs helping other people start and grow their own businesses whilst working for Generator, Project North East, Shell LiveWIRE, Sage and Tech North (part of Tech City UK), Paul Lancaster (aka @lordlancaster) became an expert in using digital marketing and social media to share ideas, promote products and services and build communities of startup founders and creatives.

In April 2016, he launched ‘Plan Digital’ to share his content marketing, business development and partnerships expertise with startups and scale-ups across the North of England with a particular focus on growing the North East economy.

Known as a ‘SuperConnecter’ for all of the work he does to support and grow businesses in the North East, Paul won the ‘Collaborator of the Year’ award from Dynamo North East in 2016 and 2017, was recognised by as the ‘Most influential person on Twitter in the North East’ in 2017 and ‘8th Most influential in the UK Small Business World’ by too.

Paul is also the Founder & Event Producer of the annual 5-day ‘Newcastle Startup Week‘ festival in May, the 1-day ‘Newcastle Scaleup Summit‘ in November and co-author of the ‘Small Business Marketing for Dummies‘ book published by Wiley.

Paul was voted “Most influential person on Twitter in the North East” in 2017 (and 8th Most Influential in the UK Small Business World)